Alfa Romeo's History
  • the story
  • racing passion
  • heart and soul
  • more info

THE STORY THAT INSPIRED AUTOMOTIVE HISTORY

24th June 1910, Milan. The Anonima Lombarda Fabbrica Automobili (A.L.F.A.) comes to life. The first car ever created was the 24 HP, designed by Giuseppe Merosi. Five years later, the company changed its name to Alfa Romeo, when Nicola Romeo took over the property. Alfa Romeo became synonymous with passion. Its unique approach in creating cars inspired the best car makers around the world. Its logo became the unmistakable icon of the purest driving emotions for millions of enthusiasts, and it always will.

racing passion

OVER A CENTURY OF RACING PASSION

Since its foundation, Alfa Romeo has competed with its creations in motor racing. The Quadrifoglio badge ruled every legendary competition, as Targa Florio, Mille Miglia and Le Mans. It won 5 world titles: the first GP World Championship ever in 1925 with the P2, the first two F1 championships with its legendary 158 and 159 Alfetta, the 1975 World Manifacturer’s Championship with the 33 TT 12 and the 1977 World Sport Championship with the 33 SC 12.
Alfa Romeo wrote many other indelible pages of motor sport with the outstanding P3, the amazing 6C 1750, the unforgettable 8C, the uncompromising 155 V6 TI DTM. But the last chapter of this legend is unwritten: the future belongs to those who have a great history.

heart and soul

THE HEART AND SOUL OF THE CAR INDUSTRY

In over a century of history Alfa Romeo didn’t simply build cars. It created them. Every model is imagined to deliver a beautiful, inspirational and human-centric driving experience. Each Alfa Romeo is more than a mere machine, it is embodiment of an unyielding technological quest and engineering evolution, symbolic of the uncompromising excellence Made in Italy. That’s why Alfa Romeo is still one of the most desired brands in the world for real car enthusiasts, thanks to iconic road models such as the 1900, Giulietta, Giulia, 1600 Spider Duetto, 75, 164 and 147 and many, many others.

more info

more info