Third Episode: The Unforgettable 6C 2500 ‘Villa d’Este’.

A Synthesis of Elegance, Performance and Prestige. 

The Symbol of an Era

In the spring of 1949, when the 6C 2500 (with coachbuilding by Touring) made its appearance on the Cernobbio stage, it was clear to everyone which car would win the Gold Cup. Its originality and unique lines were so undeniable that it seemed only natural to bestow it with the honorary name ‘Villa d’Este’, after the location of the most important elegance competition in the world.

However the 6C 2500 Villa d’Este model was more than just a pinnacle of beauty. This car was both an ultimate feat in creating artisan, bespoke cars, and a turning point for Alfa Romeo in becoming a more modern manufacturing organisation.


The 6C 2500 SS Coupé Villa d’Este

It’s no exaggeration to say that the Villa d’Este represented a synthesis of the most beautiful aspects of all motorcar creations at the time. The 6C 2500 SS Villa d'Este was one of the last Alfa Romeo models to be built with a supporting frame separate from the bodywork. Only 36 were made in total, all of them ‘one off’ creations guided by the desires of their owners and the inspiration of the coachbuilders.

Departing from the 6C 2500 SS Coupé, built by his own Touring coachbuilding company, Bianchi Anderloni introduced major changes: the front was redesigned, with the four headlights better integrated with the bodywork, and two superimposed elongated cooling sockets were added. The fenders were integrated with the sides, but clearly visible. The windshield was split in two parts and inclined. The back was very low and pronounced, with two small, elegant round headlights clearly visible.  In short, a masterpiece of twentieth-century motorcar art was born.

At the 1949 Villa d’Este Elegance Competition, the 6C 2500 SS won the ‘Grand Prix Referendum’ - the prize awarded directly by the public - forever marrying it to the name of the event which consecrated it.