STORIE ALFA ROMEO, TENTH EPISODE: ALFA ROMEO GIULIA AND STELVIO
110 YEARS OF ITALIAN EXCELLENCE

Who is Giorgio?

The year is 2013. Giorgio is the platform on which Alfa Romeo’s next generation will be built. The romantics think it could be a tribute to the racing driver Tazio Giorgio Nuvolari. Others imagine a personal choice by Marchionne. The secret has never been explained. What transpired was that Giorgio would have both a rear-wheel and four-wheel drive, and goals that were shockingly ambitious. To achieve them, the planners and designers involved were asked to set aside old rules and habits, to think outside the box and to ‘believe, dream and create.’

 

The launch of the Giulia in the new Alfa Romeo Museum

The new Giulia was finally revealed to the world on June 24, 2015, the brand's 105th birthday. To the dramatic operatic backdrop of Puccini's ‘Nessun dorma’, maestro Andrea Bocelli welcomed the Giulia into the rooms of the renovated Museo Storico Alfa Romeo in Arese, so that the past and future could collide.

 

Stelvio: the first Alfa Romeo SUV

The Giorgio platform was not just created for Giulia. The time had also come for Alfa Romeo to prove itself in the Utility Vehicles segment – perhaps the most dynamic and innovative area of all. And so, in February 2017, the Stelvio made its debut as the first SUV in the history of the brand. This had been no simple challenge: to make an Alfa capable of driving with agility on snow and dirt roads, without losing anything in terms of performance, handling and road holding. In other words, an SUV that can be driven like a sports sedan had been created.

 

The most award-winning Alfa Romeo models ever

Over the last five years, Giulia and Stelvio have become the most frequently awarded Alfa Romeo cars ever, with 170 international titles. They have been awarded and recognised by specialized newspapers and generalist media, voted by juries of experts or directly by customers, winning accolades dedicated to both innovation and style.

 

Alfa Romeo returns to the Nürburgring

Two months after its debut in 2015, the Giulia Quadrifoglio took on the Nürburgring track. 7 minutes and 32 seconds later, the stopwatch revealed incredible news: it had raced seven seconds faster than the previous record set in 2015. Just over a year later, the Stelvio did even better: at the end of its lap, the stopwatch stopped 8 seconds under the previous category record. The Giulia and Stelvio claimed the titles of the fastest Sedan and SUV ever, on one of the most difficult tracks in the world.