ALFA ROMEO
ITALIAN STYLE
Live your passion to the fullest
ALFA ROMEO MERCHANDISING
There are many ways that you can be part of the Alfa Romeo myth. And there are many things you can surround yourself to truly join the tribe of Alfa Lovers. There are exclusive clothing items, accessories, gadgets, bags and mugs, all for you to combine style with sportiness and passion.
LEGAL STRIP HOODIE
Red hoodie made from 100% cotton. This hoodie features the GTA logo on the front, the Alfa Romeo logo on the left sleeve and a 4-leaf clove and Italian flag on the right sleeve.
AERO MUG 5
Collectable porcelain mug, available colours are white, black or red. This exclusive design was inspired by the aerodynamic shapes of Alfa Romeo cars.
TRACKPACK 12
Backpack made with red and white rPET and ripstop nylon, inspired by the livery, Logo, and four-leaf Clover, featuring a double opening zippered closure.
ALFA ROMEO LICENSING
Even an already great passion can grow and spread out. Worldwide leading companies have partnered up with Alfa Romeo to offer exclusive lifestyle products, design objects, die-cast and handmade scale model cars: a licensing programme made to provide an all-round Alfa Romeo experience.
AUDES
An Italian company active all around, working in close contact with brands to create unique collections of clothing and accessories to express their own identity, values and history.
BBR MODELS
A leading company for special limited production and handmade model cars: unique product quality, commitment to constant research, attentive to the latest innovations on the international automobile scene.
BORGESE IDEA
A small company producing automotive-themed objects with a very high quality and 100% Made in Italy, distinguished by their originality and particular care in the craftsmanship.
BBURAGO
An Italian manufacturing company of die-cast scale model cars. Today, part of the May Cheong Group, a collection of affiliated companies creating vehicle replicas at an exceptional value.
PLATUM
An Italian-based R&D and distribution platform working to shape the future of urban e-mobility.
Headquartered in the Italian Motor Valley, Platum naturally breaths innovation, passion and Italian excellence.
IXO MODELS
Premium brand for die-cast models, aiming at putting together the most advanced manufacturing techniques and the best marketing experts: from enthusiasts to enthusiasts.
VELASCA
On a mission to bring true quality into people's lives, Velasca provides quality that comes from the best Italian artisans and that transcends ever-changing trends, with shapes and styles that stand the test of time.
WELLY
A major die-cast scale car model manufacturer since 1980, with licenses from more than 50 different vehicle manufacturers, including cars, trucks, motorcycles, bicycles, and other types of vehicles with play sets.