ALFA ROMEO IS THE OFFICIAL SPONSOR OF “TUTTO BENE HILLCLIMB"

This year, Alfa Romeo has sponsored the second edition of “Tutto Bene Hillclimb”, an evocative parade of collector’s cars held on 10 September 2025 along the suggestive Strada Borromea, at Mottarone.

A unique celebration of legacy, design, and passion with about 80 stunning vehicles, participating under the motto “only cool cars allowed”. Among them, two Alfa Romeo icons: the legendary 1967 Tipo 33/2 “Periscopica” and the modern Giulia Quadrifoglio. The former, also known as “Fléron” after its victory at the Fléron Hillclimb with Teodoro Zeccoli behind the wheel, is regarded as the forerunner of the Alfa Romeo 33 Stradale - and as a true masterpiece of Italian racing engineering. The latter, equally recognisable, appeared in Michael Bay’s Hollywood film 6 Underground, adding a touch of cinematic flair to the parade.

No competitive racing or timed trials: by embracing the official slogan “slow down to go fast”, the event promoted a relaxed, experience-driven approach to automotive culture. An invitation to savour every mile leisurely - because the real thrill is in decelerating and truly living the moment.